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Sony Introduces Two New 1080p SXRD Front Home Theater Projectors
By Shane Sturgeon
Publisher & Chief Technologist
Posted on September 3, 2008
Category: Products & Equipment
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Sony Introduces Two New 1080p SXRD Front Home Theater Projectors

DENVER, Sept. 3 /PRNewswire/ -- (CEDIA Booth #600) -- Sony Electronics today unveiled two full high-definition 1080p BRAVIA(R) projectors (models VPL-VW70 and VPL-HW10) offering more choices for customers looking for the ultimate home theater viewing experience.

The new 1920 x 1080 progressive Silicon X-tal Reflective Display (SXRD(TM)) projectors feature 24p True Cinema(TM) technology, delivering film-like performance.

Built for the home theater enthusiast, the VPL-VW70 features 60,000:1 dynamic contrast, brightness of 800 ANSI lumens.

The model can accept an external anamorphic lens (sold separately) that, when paired with Sony's Anamorphic Zoom Mode, allows users to take full advantage of panel resolution and screen size while watching a movie with native aspect ratio of 2.35:1. When Anamorphic Zoom is selected through the remote, the VPL-VW70 will output a trigger signal that can be used to activate the optional lens and screen transition to maximize the theater experience with a 2.35:1 movie.

For customers looking to enter the full HD home theater at a value, Sony's VPL-HW10 model features a 30,000:1 dynamic contrast ratio, 1,000 ANSI lumens for brighter room applications.

Specifically designed with the custom installation market in mind, the projectors are also equipped with a panel alignment adjustment function that aligns each red, green and blue pixel for precise images. The adjustment range is +/-2 pixel in 1/10 pixel steps. The VPL-VW70 takes it a step further with panel zone alignment allowing users to further calibrate the picture. The model also adds a unique automatic lens cover that helps protect the lens from dust.

Both models feature the BRAVIA Engine 2(TM) all-digital video signal processing engine with unique algorithms for noise reduction and color enhancement to deliver sharp, vibrant images.

The VPL-VW70 projector will be available in November for about $8,000, while the VPL-HW10 unit will be available in September for about $3,500. Both models will be offered direct at Sony Style(R) retail stores nationwide and authorized dealers around the country.

Contact:
Greg Belloni
Sony Electronics Inc.
858-942-4460
greg.belloni@am.sony.com

Tania Scheer
Paine PR
212-613-4918
tscheer@painePR.com

Source: Sony Electronics

Posted by Shane Sturgeon, September 3, 2008 10:28 PM

Reader Commentary

See Forum Topic: DTV Transition - Can YOU Help? (Part 1) (9 replies)
Oct 21, 7:53am
Thanks for the article and I'll continue to read supplemental articles. I do have a question though and I haven't run across it covered anywhere. That has to do with interference. Because a lot of interference will cause a DTV signal to be totally wi
Oct 21, 8:15am
Hi algopher- With the entire attitude of the " Transition " group from our FCC observing this switch - near total apathy- plus their obvious omission in NOT also telling everyone during those "Informercials" that a new, appropriate UHF antenna set up w
Oct 21, 8:57am
I totally agree with you Eli. It's like many of these federally mandated programs that are started and nothing adequately funded, such as "no student left behind". This wasn't intended to be political, just an example. John
Oct 21, 9:13am
I hope you realize that analog channel 10 and digital channel 9 are most likely broadcasting at different power levels and possibly even different tower locations. So what you're interpreting as interference may just be poor reception. Here in Atlanta w
Oct 21, 9:33am
Oh, I know interference when I see it and I won't go into qualifications.
Oct 21, 10:31am
Assuming it is interference between channel 9 and 10 - wouldn't that go away when they ditch the analog channel in February?
Oct 21, 12:25pm
I wasn't trying to imply that. Since, the type of interference it is and as sporadic as it is along with other characteristics it could be someone transmitting on something. It isn't even everyday, or the same time of day though. John
Oct 21, 3:32pm
I have been going through the DTV conversion for a number of months now. I live in central Florida where summer storms are a daily occurance. When these storms roll trhough the digital picture on almost evert digital channel is at least deteriated or comp
Oct 22, 6:47am
Hi thehef - You must have read by now here or elsewhere that any roofing materials DO absorb up to 50 % of the available signals ? In fact, metallic = Zero pass-thru. It may not have been those various federal coupon Converters .... rather, all ind
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About Shane Sturgeon

Shane Sturgeon is the Co-Publisher and Chief Technologist of HDTV Magazine, an industry publication with HDTV roots going back to 1984, when Dale Cripps founded The HDTV Newsletter. Today, HDTV Magazine is a leading online resource for HDTV news and information and captures the eyes and imaginations of over 3 million visitors annually. Mr. Sturgeon has a background in information technology and has served in various consulting capacities for Fortune 500 companies such as J.P. Morgan Chase, Verizon Communications, Proctor & Gamble and Nationwide Insurance. He has a Bachelor of Science in Computer Science from Wright State University.