Belkin FlyWire™ Offers Faster, Easier, and More Installations to Custom Installers

COMPTON, Calif.--(BUSINESS WIRE)--Belkin's new FlyWire, a wireless transmitter that delivers uncompressed 1080p True Cinema HD content, makes home theater and commercial installations quicker and easier, allowing professional integrators to complete jobs more efficiently and take on more projects. This synergy aims to increase profit margins, productivity, and revenue opportunities for installers.

On display at CEDIA Expo 2008, FlyWire wirelessly connects devices-such as Blu-ray® players, receivers, video-game consoles, and set-top boxes-to HDTVs and projectors, transmitting high-definition 1080p True Cinema picture resolution with broad-home range. Featuring an intuitive and simple setup, composed of an HD transmitter, receiver, remote control, and IR repeater, FlyWire provides the freedom and flexibility to place an HDTV virtually anywhere-without cables.

FlyWire offers custom installers many options:

* Allows for greater efficiency on jobs, reducing current project times and enabling installers to offer more services and visit more clients each week
* Allows for installation of HDTVs in the most challenging locations, including outdoors, such as the patio or backyard
* Offers the capability to mount TVs above fireplaces and on brick walls without heavy masonry work
* Reduces labor costs and overall time on the job
* Eliminates the need to spend days pre-wiring and reconstructing walls and ceilings
* Simplifies installations-for example, by eliminating the need to crawl under houses or climb into attics to run long-length audio video cables

FlyWire can be installed in various scenarios:

* Residential
* Commercial

-- Conference rooms in office buildings
-- Digital signage market, such as sports bars and gyms

* Schools

AVAILABILITY

* FlyWire: November 2008 in US, Canada, Europe, Asia

ON DISPLAY AT:

CEDIA Expo 2008, September 3-7, 2008, in Denver, CO, at Booth #260

ABOUT FLYWIRE

As the first offering in the FlyWire family, this solution provides a whole-home range with the capability of penetrating walls and AV cabinets. AV components can be hidden away in a cabinet or a closet, creating an uncluttered living and home-entertainment environment. Installers can also mount projectors on the ceiling without the hassle of cables.

Operating in the open 5GHz band, FlyWire offers a completely robust connection. It intelligently manages its own connection, adjusting both frequency and power to avoid interference and overcome impedances. Because FlyWire does not compress video, it transmits video content with no latency. Even the most demanding AV applications, like video games, will not be impaired by the wireless transmission. FlyWire's SD-card slot also allows for upgrade and expansion options.

FlyWire comes with a transmitter that connects to your AV components (digital HD or analog) and a receiver that mounts to your HDTV, allowing you to place your HDTV in the living room, kitchen, or even outdoors.

FlyWire (AV69003)

* Offers broad-home range and penetrates walls and windows
* Includes IR backchannel, allowing you to control AV devices that might be hidden in AV cabinets, closets, or other rooms
* Includes a remote control for switching between inputs
* As another option, FlyWire also offers IR receiver and IR blaster attachments to allow you to use your existing remote controls
* Automatic frequency hopping, which searches for the best available frequency whenever FlyWire detects interference in the area

STATISTICS

* A 2006 Parks Associates survey found that home theaters are the most common installation with 91% of dealers polled installing home theater systems.
* The CEA indicates in their January 2008 Industry Forecasts report that sales of flat-panel TVs in 2007 grew year-over-year by 52%.
* ABI Research projects installations of wireless HDTVs to grow 142% between 2007 and 2013.

QUOTE

Hanoz Gandhi, VP of Products for Belkin International, Inc.:

* The professional custom integrator recommends the highest-quality electronics and components, while offering installation services like home automation systems and multiroom audio systems that can be highly labor-intensive and challenging.
* FlyWire maintains the highest levels of video quality and reliability that custom installers demand, while serving as a tool to make their projects more efficient.
* FlyWire's intuitive and simple setup frees up time for installers to concentrate on other services and additional clients.
* This increases productivity, margins, and revenue, while providing installers an opportunity to take on more projects and diversify their service offerings.

FlyWire Package Includes:

* FlyWire Transmitter
* FlyWire Receiver with Wall-Mounting Bracket
* FlyWire Remote Control
* IR Receiver and Blaster
* (3) HDMI™ Cables

About Belkin International, Inc.

Belkin offers a diverse product mix that provides people with seamless electronics integration in their homes, cars, and on the go. Founded in California in 1983, Belkin is a privately held company and the recognized leader in connectivity solutions, in addition to accessories for MP3 devices, computers, and more. We provide extensive solutions for networking, home theater-with our PureAV® line of cables, power, and digital wireless accessories-and many more categories. You can view and purchase them at www.belkin.com, as well as through a network of major distributors, resellers, and superstores.

Belkin's phenomenal growth has led to our expanding global presence. In addition to corporate headquarters in Los Angeles, we now have offices throughout Europe-in the United Kingdom, the Netherlands, and Germany, among others-and in the Asia Pacific region, including Australia, Shanghai, and our regional headquarters in Hong Kong.